La pregunta sobre ¿como utilizar Twitter en los negocios? Ahora bien, hay mas herramientas disponibles de las que parece. La pregunta entonces es…

¿Que herramientas profesionales le permiten utilizar Twitter desde la empresa y de la mejor manera posible?

De esta manera, puede encontrar las herramientas y aplicaciones mas utiles. No obstante, existenvaliosas aplicaciones para empresas y profesionales que deben distinguirse por el uso o prestacion que dan. En algunos casos son gratuitos y en otros no.

Clientes de Twitter
Mucha gente utiliza la pagina principal de Twitter para comunicarse, de hecho, yo mismo lo hago a veces. Pero si se trata de darle un uso mas profesional a Twitter, entonces debemos si o si volvarnos a un cliente avanzado que nos permita realizar algunas operaciones de manera mas sencilla y profesional.

  • TweetDeck, es quizas el cliente de Twitter mejor desarrollado dentro de la plataforma de Adobe Air. Soporta busquedas, grupos, listas, y cuentas multiples.
  • SeesMic es basicamente como TweetDeck pero con menos errores y una interfase mas pulida.
  • Statuzer es similar a la anterior, pero con el añadido soporte multimedia

Clientes de Twitter basados en Web y CMS
Even with a desktop client like one of the above working in teams is difficult. Web based tools offer even more features for teams and companies

  • HootSuite, a web basada en Twitter CMS para empresas
  • coTweet (Twitter CRM?) – coTweet esta enmarcada dentro de las aplicaciones de CRM para Twitter pero sus habilidades como CRM son muy basicas
  • Twaitter permite cuentas de equipo, tweets programados e integración RSS etc.
  • Tweetvisor posee una interfase terriblemente desordenada pero es un cliente de Twitter muy potente

CRM/Social CRM/TRM (Twitter Relationship Management)
In case you are serious about business you most probably use some kind of CRM tools for customer relationship management. Both CRM software makers and new kids on the block attempt to harness Twitter conversations to get more leads and organize a better customer service. CRM solutions supporting Twitter are still rare though. At least one, Axopt already disappeared.

Twitter Directories
One of the most common questions people new to Twitter ask is: Who to follow on Twitter? In order to some quick overview of who might be the right person to follow in your industry or niche you should check out Twitter directories like Twellow.

  • Twellow – Twitter “Yellow Pages”, one of the oldest and most reputable Twitter user directories
  • JustTweetIt is a clean and web directory with many users, some of which I recognize. The top result for SEO, Dev Basu is a well known local SEO expert.
  • Geofollow – Location based Twitter directory covering the whole planet
  • Twibes is not really a directory it’s rather a collection of Twitter groups based on interests

Twitter Enhancements
Twitter has only ver basic features, even Twitter clients offer only a few more. there are literally thousands of tools that enhance Twitter in one way or another. here I can mention only some notable among them that are ideyll suited for busines people.

  • TwitterLocal allows you to address local audiences via Twitter, ideal for small businesses
  • Social Oomph (formerly Tweet Later) is a tool with multiple features, some of clients some of extra tools, scheduling and automating tweets are just two of them
  • Twaitter is like Social Oomph but with less features which doesn’t mean it’s less useful
  • PingFM allows to submit links to Twitter, Facebook and numerous other services at once
  • PeopleBrowsr is a very powerful suite of tools for creating and addressing groups and beyond

Twitter Search and Monitoring Tools
Twitter users produce huge amounts of data you impossibly can be digest or overview as a human being. Even your followers tweets are too much in most cases. search and monitoring tools make sure that you don’t miss something important.

  • Topsy finds and sorts most of your brand’s mentions, tweets and links
  • Yahoo Sideline is a Adobe Air based desktop search tool for Twitter. It also displays current trends
  • Twilert – Like Google Alerts for Twitter mentions, catches most of them
  • TweetBeep – Similar to Twilert but less reliable. Good to find additional mentions Twilert overlooks but not enough on it’s own
  • Radian6 – This is an advanced social media analytics suite with some Twitter tools also useful for CRM
  • Twitturly – shows the most popular Twitter links in a social news like interface
  • Tweetreach – Find out who really is your friend, or at least who spread your message the most

Blog Tools
Being on Twitter is good for business but integrating it into your website or rather blog is even better. Many tools attempt to do that but only a few of them are good enough for business users.

  • Twittercounter – A Feedburner like counter showing you the number of Twitter followers, SEOptimise uses one
  • BackType Plugins allow you a seamless Twitter integration into your blog
  • Twitter Tools by Alex King allows almost complete Twitter integration into your WordPress blog


Ariel Brailovsky
Ariel Brailovsky

Fanático de Apple, Internet Marketer, social media analizer, super geek, y en mi tiempo libre, Ingeniero de Hardware, programador y diseñador de software. Quieres saber mas de mi? -->

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Yo uso TweetDeck aun estoy aprendiendo con twitter, me queda mucho por aprender… Aunque tambien lo tengo enlazado con facebook… Aun sigue gustandome facebook….